PFRPA
GRIDIRON GAMING
Client
Industry
esports
Events
Services
Brand Strategy
Identity
Experiential
Marketing
Bringing communities together through gaming
As a family-friendly event, the Gridiron Gaming Tournament provided attendees an opportunity to engage with some of their favorite retired NFL players.
Objective
Create a PFRPA adjacent esports brand and interactive experience for traditional sports fans and esports fans alike.
Colors
PFRPA brand colors were used in the Gridiron Gaming brand for consistency and display a relation.
#8a773d
#c5b789
#101820
Experience
Attendees had a chance to hear from expert panelists and play against some of their NFL heroes, all under the roof of one of the premier esports facilities in the nation.
Tournament
Gamers participated in 3 different tournaments and competed for a cash prize. The DRAFTR Media team promoted and organized the tournament for a seamless result.
Result
5 Hall of Famers, more than 15 retired players, and 300 attendees joined for an exciting tournament that ended with four gamers beating Hall of Famers Mike Singletary and Jack Youngblood on a last-second field goal in a game of Madden.
